AI Insights · Timothy · July 2024
Top 5 Photo and Video Apps in Kenya Q2 2024
Discover the performance of the top 5 photo and video apps in Kenya during Q2 2024, including trends in downloads, revenue, and active users.
During the second quarter of 2024, the top five photo and video applications in Kenya showcased varied performance metrics in terms of downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive view of these trends.
YouTube: Watch, Listen, Stream saw a stable weekly revenue, ranging from about $2.6K to $3.3K, peaking in the first week of May. Downloads fluctuated but ended on a positive note, increasing from 13.1K to 17.6K towards the end of the quarter. Active users remained steady, starting at 1.02M and rising to 1.08M by the end of June.
Instagram experienced a decline in downloads early in the quarter but rebounded strongly, rising from 48.6K in mid-May to 161K by the end of June. Revenue remained relatively consistent, hovering around $1.4K to $1.7K weekly. Active users showed a steady increase from 3.59M to 3.73M.
Snapchat had a mixed performance. Revenue varied between $478 and $799, with a noticeable rise towards the end of June. Downloads initially decreased from 101K to 42.4K but recovered to 48.6K by the end of the quarter. Active users demonstrated a gradual increase from 2.19M to 2.18M.
CapCut - Video Editor showed consistent growth in revenue, peaking at $512 in mid-June. Downloads saw a decline in the middle of the quarter, dropping from 65.3K to 25.3K, but ended on a high note at 36.4K. Active users increased from 639K to 642K over the quarter.
Google Photos: Backup & Edit maintained a stable revenue flow, ranging from $1.1K to $1.4K. Downloads were steady, fluctuating between 10.7K to 14.2K. The number of active users saw minor fluctuations but remained strong, starting at 5.75M and ending at 5.65M.
For more detailed insights and data, visit Sensor Tower.